outreach campaign

Art Direction, graphic, visual design for a communications outreach contract with the U.S. Department of Health & Human Services, Family & Youth Services Bureau (FYSB). Outreach campaign materials included a website design refresh, social/digital elements, and printed flyers, while the project’s administrative side included design of reports and an issue brief.

laptop computer showing the website design for the family and youth services bureau

For our contract proposal, I examined the existing website and mocked up a more streamlined, accessible navigation and design within a narrow timeframe (above; see below for side-by-side before and after design refresh). My company won the work and made improvements to the site's look and mobile responsiveness.

side by side comparisons of website before and after redesign

below: banners for FYSB’s Facebook and LinkedIn pages

linkedin banner graphic for the runaway and homeless your information page of a youths face in closeup

linkedin banner graphic for the runaway and homeless your information page of a young girl sitting outside

"Fast facts' & housekeeping posts (X/Meta). At this time, this federal agency was still fairly late to use social. Ours was one of this agency's first contracts that dedicated resources to social media outreach, given the population demographic.

social post graphic for r h y with a quote from laura t murphy of the modern slavery research project that says we found that youth were seeking what we all seek shelter work security and that the trafficker preyed on those needs

social post graphic for r h y with the statistic that one in five homeless youth are victims of human trafficking

social post graphic for r h y that says research you can use the rhyclearinghouse dot acf dot hhs dot gov slash library

social post graphic for r h y with infographic that young women in foster care are more than twice as likely as their peers not in foster care to become pregnant by age nineteen

social post graphic for r h y saying that offices are closed today

Printed one-pager

runaway and homeless youth clearinghouse outreach flyer

Issue brief pages

outreach campaign

womens march

logos